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Additional Services

Stem Pixel provides a number of additional services to help you get the most out of your website. You may ask about these services at any time.

Branding and Off-Line Marketing

Often many businesses (particularly start-ups) need not only a website but also a logo, stationary, business cards, livery and the like. We can assist you with all aspects of promoting your business either in house, or working alongside one of our trusted partner companies.

We bring the same insightful thought into your overall branding and marketing as we do to our websites; with Stem Pixel at every layer you can be confident of an appropriate and consistent marketing strategy for your business.

Video

Whilst a stunning website will help you stand heads-and-shoulders above the crowd, there is nothing more absorbing when visiting a web site than to view a promotional video. These can be a great help in drawing visitors in, slowing them down (so they don't click out of your website), creating a more immersive experience and building trust.

Stem Pixel partners with an excellent production house who are regularly outsourced by broadcasters such as the BBC, yet their pricing is very accessible. If you are interested in a video to promote, educate or complement your website, contact us today.

Copywriting Guidance

The importance of high quality copywriting cannot be overstated. It is a common problem that Clients will write something in a hundred words that should be written in ten. Poorly written copy not only repels visitors from your website but may prevent search engines from effectively indexing it and hampers accessibility.

As part of our website development package, we offer a copywriting service for an agreed number of pages. However, we strongly recommend Clients who use our CMS to take advantage of our copywriting guidance in view of the additional content they may write.

Stem Pixel offers consultation for how to write effective copy for the web. We provide you with:

guidance written in-house on the subject, covering the key areas you should be aware
a one-hour tutorial covering these topics
page writing templates, to help you structure and optimise your content

Online Marketing

With your nice shiny new website developed and hosted, you may be wanting it to be found by others easily and rank well in search engines, especially Google. Where other companies make hyperbolic claims of being able to get you on to page #1, we aim at first to give proper thought to your online marketing activities.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) forms an integral part of our website development package. From planning through to design and development, SEO is an important consideration throughout the project if your site is promotional in nature. Concepts such as landing pages, keywords and optimised code are carefully considered and worked into your website from the outset to ensure it is as 'discoverable' as possible by search engines. Additionally as part of this service, we provide you full consultation for better improving your web site ranking in search engine listings.

However, there are times when you just need to be seen - and fast - and within a reasonable budget. This is where our online marketing services begin.

Search Engine Marketing (SEM)

Placing adverts in Google can be a cost-effective means of drawing in new business for your website in a very short space of time. However, if this is done without careful thought, planning and monitoring, the only outcome you will achieve is lining Google's pockets. Thankfully, Google provides excellent tools and guidance for advertising through their AdWords service.

We can help you set up effective, well directed and suitably budgeted Google AdWords campaigns to help you boost your short-term results. We have a programme where we can help you get started with Google AdWords - setting up campaigns, monitoring and tweaking them, so you can see quicker results from your website. We also aim to educate for their prudent use, so that when they're not needed, you suspend the campaign, with an eye always to improving your ranking in the free search listings.

Email Marketing

Another effective means for being found is in the distribution of promotional emails. A well-crafted promotional email can highlight your latest promotions or activities and keep people aware of your brand. You may have your own email list, or wish to purchase an approved list - either way, we can help you promote your business or organisation directly to the inboxes of your audience.