Usability
The usability of a website - ie its ease of use - is together with accessibility the most important yardstick for measuring the effectiveness of a website.
We liken the importance of usability to the importance of good customer service as you enter a shop.
If you were looking for something you couldn't find, you would probably ask the shop assistant. Wouldn't it be frustrating however if he or she just point you in a disinterested manner in the direction you should go. Wouldn't you expect them to take an interest in you the customer and lead you there personally?
This is how it is with many websites with poor navigation and tattily laid out, poorly marked-up pages - it's like bad customer service.
Whilst we are unable to put a diligent shop assistant into your website, we take a great interest in helping your visitors feel comfortable and well oriented when they enter the website. We pay attention to aspects such as navigation, labelling, search, HTML markup, layout and use of colour to help ensure that visitors to your site feel as best attended to as possible so can find their way about the website.
